Brittani Irvin
Sr. Content Strategy Leader | Fractional Content Director | Consultant— Ex Salesforce, Peloton, Adobe
- Role
- Sr Manager Consultant, Content Strategy Global Comms at Walmart
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Brittani Irvin
Strategic content leader and consultant specializing in fractional Head of Content, editorial strategy, and product content leadership for tech, financial services, and retail consumer brands. With 12+ years of experience across Fortune 500 organizations, I lead and scale enterprise-level content strategy programs that connect brand storytelling with customer experiences—spanning editorial ecosystems, product content, and end-to-end journey design. My work focuses on building clarity and cohesion across complex organizations by: Developing and leading editorial content strategies that drive audience engagement and brand relevance Scaling content operations and governance models to support global, cross-functional teams Delivering executive-level content strategy and performance readouts that influence decision-making Partnering with product and design to shape content design and UX writing frameworks within broader product content strategy I partner with teams to lead enterprise content programs, integrating marketing, product, and UX content to deliver cohesive, audience-centered experiences.
Experience
Sr Manager Consultant, Content Strategy Global Comms
Nov 2025 — Present · Dallas, TX, US
Education
The University of Texas at Arlington
Studied for Bachelor of Arts - BA, Public Relations/Image Management
2009 — 2013
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