Brittani Houghtlen-Smith
Create Content That Makes Impact | Marketing Director for Realtors, Events, Entrepreneurs, Mom & Pops | Author - Speaker - Content Creator
- Role
- Marketing Director at Aspire Mortgage Advisors
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Brittani Houghtlen-Smith
I’m a strategic Marketing Director with 8+ years of experience helping brands grow…
Experience
Marketing Director
Sep 2024 — Present · Plano, TX, US
Lead all digital and print marketing initiatives for a rapidly growing mortgage branch, driving brand visibility, loan officer adoption, and referral-based business growth. Develop and execute multi-platform content strategies across social media, email, and traditional channels to make mortgage and real estate services both engaging and educational. Oversee campaign design, analytics reporting, and brand storytelling to simplify complex mortgage concepts for clients and partners. Collaborate closely with loan officers and leadership to align marketing efforts with production goals, contributing to branch growth from $150M to $250M in referral-based volume and expansion from 6 to 19 loan officers within three years.
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