Brittanie Coleman
Loyalty Strategic Partnerships & International - Customer & Growth Marketing @Ulta Beauty
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WORK HISTORY
Loyalty Strategic Partnerships & International - Customer & Growth Marketing @Ulta Beauty
Chicago, IL, US
Managing strategic enterprise partnerships for the Ulta Beauty Rewards program, serving as the primary business contact for partnerships including Ulta Beauty at Target, marketplaces like Door Dash and Instacart, and international expansion initiatives-Create and execute loyalty strategies to drive partnership objectives while ensuring positive member experiences-Monitor partnership performance and recommend actionable changes, collaborating on loyalty experience and promotions-Influence loyalty program marketing across internal teams and external partners to support objectives-Drive program growth through member acquisition and engagement using cross-channel strategies-Work cross-functionally with operations, analytics, and marketing to leverage guest feedback and competitive insightsHelping build Ulta Beauty\'s rewards program through strategic partnerships that surprise and delight beauty enthusiasts, creating exceptional guest experiences that build advocacy and loyalty.
EDUCATION
Bowling Green State University
Bachelor of Arts in Communication, Telecommunications/ Marketing
ABOUT BRITTANIE COLEMAN
I\'m a strategic partnerships maverick who believes in the magic of bringing brands together to create something extraordinary. With experience spanning beauty retail at Ulta Beauty, entertainment powerhouses like Creative Artists Agency and Disney, and tech innovators like Uber, I\'ve mastered the art of building partnerships that don\'t just meet objectives – they exceed them.At Ulta Beauty, I manage strategic enterprise partnerships for the rewards program, crafting loyalty strategies that enhance member experiences while driving business growth through innovative collaborations with Target, Door Dash, and spearheading international expansion initiatives in Mexico and the Middle East.Taking complex business challenges and transforming them into creative opportunities that drive real results is my superpower. My strength lies in nurturing long-term relationships and serving as a trusted brand steward, ensuring partner success through meticulous attention to detail and strategic alignment.I led strategic alliances at the U.S. Soccer Federation that elevated the sport\'s profile through innovative partnerships with global brands like Marriott and Jim Beam. My experience across beauty retail, entertainment, sports, and digital sectors has sharpened my ability to identify unique partnership opportunities that drive measurable business growth while creating authentic consumer experiences.I thrive in fast-paced environments where innovation meets strategy, and I\'m always eager to roll up my sleeves alongside talented teams to bring bold ideas to life. When I\'m not crafting partnership strategies, you\'ll find me exploring Chicago with my family and Golden Retriever, attending sporting matches, and championing women in sports.Let\'s connect and explore how we might create some marketing magic together!
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