Brittania Asher

About Brittania Asher

I am a Solutions Product Marketing leader at Matterport, the leading spatial data company…

Experience

1. Director, Solutions and Enterprise Product Marketing

   Matterport

   Apr 2021 — Present

   Act as a change agent and customer advocate by positioning and deploying Go-to-Market for Enterprise-grade SaaS. Spearhead the requirements and campaign language to shift beyond small- and medium-size business targeted by industry, into broader-reaching Enterprise solution marketing. Accountable for monthly webinar content and hosting, case study curation, Sales pitch and social proof development. Own the enablement of the Demand Gen team with marketing assets and KPI alignment. Generate stability by driving monthly C-Suite business reviews for the Enterprise offering, new roadmap prioritization requirements, pricing decisions, and sales team requirements. Own accountability for the sales training and enablement of multiple new launches; synthesize and socialize input from Customer Support, Sales, Marketing, Legal, Product, and Engineering teams. Initiate and launch a net-new vertical target designed to penetrate the Industrial and Manufacturing sector; leverage internal experts and customer feedback to build positioning, Go-to-Market strategies, and content deliverables.

Education

• UW Foster School of Business

  Master of Business Administration (MBA)

• Central Washington University

  BA, Public Relations

Skills

• Event Management
• Management
• Marketing Strategy
• Peer Mentoring
• Consumer Insight Generation
• Creative Direction
• Product Marketing
• Project Management
• Process Improvement
• Microsoft Excel
• Communication
• Event Planning
• Project Planning
• Windows
• Sales
• Product Development
• Program Management
• Team Leadership
• Customer Service
• Social Media
• New Business Development
• Cross-Functional Team Leadership
• Product Management
• Marketing
• Market Research
• Public Speaking
• Leadership