Britta Iwen
Strategy | Global Product Management | Marketing Leader | Catalyst
- Role
- Market Development Director at IDEX Health & Science, LLC
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Britta Iwen
Experienced strategy and marketing leader, who excels in working with cross-functional leadership teams to identify and execute successful, transformational strategies for sustainable global growth. I am energized by engaging teams and employee groups on the change journey. Key experiences:+ Collaborated with R&D leader to establish new-product roadmap initiative, generating 100+ new product ideas in year 1, identifying 10-year roadmaps in year 2, leading to faster project start and increased resourcing on a few key long-term plays+ Developed and executed 3-pillared growth strategy for 3M’s Abrasive Systems Division in robotics. Created Abrasive System Division’s robotic go-to-market framework: system integrator relationships & incentives; partner relationships; sales team roles and responsibilities; country targets. Partnered with trade association and 3M team to launch sold-out 2018 robotic customer conference. Pushed forward partnership engagement with key robotic industry leaders: FANUC, KUKA, ATI, UR, etc.+ Led communication plan for transformation of EcoSure division’s field force from ~300 contractors to ~130 full-time employees. Successfully communicated to field contractors, customers and prospects: no customers lost due to field transition. Strong field communications contributed to application and hiring rate approximately double our forecast.Specialties: strategy · B2B marketing · product marketing · product management · strategic communications · business development · business partnerships · cross-functional collaboration · international growth · commercialization · problem solving · team building · analysis · market research · transformation · change managementAnd: credit to Bing Image Generator for the background image. I love working with teams to find a path forward and that image expresses the excitement of finding the right path.
Experience
Market Development Director
Apr 2025 — Present
Education
Northwestern University - Kellogg School of Management
MBA, Marketing, Strategy
2001 — 2003
Carleton College
B.A., Economics, Psychology
1991 — 1995
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