Britta Bolm

About Britta Bolm

Accomplished event professional with experience in all aspects of event management, event strategy, multi-million-dollar budget management and contract negotiations. Results oriented and dedicated leader energized by working collaboratively with cross-functional teams to solve challenges and create order out of chaotic and complex event landscapes. Excels at staying calm under extreme pressure and making split second decisions and thrives by leading a team and keeping them focused on the deliverables and by helping them navigate the constant changes in the corporate environment. Recognized by organizational peers for unbeatable work ethic, knowledge, organizational skills, ability to multi-task, finding efficiencies and project management excellence.

Experience

1. Senior Event Manager

   Jostens

   Apr 2021 — Present · Minneapolis, MN, US

   Responsible for meeting business objectives through strategic planning, innovative creation, and the flawless execution of external and internal, live and virtual, events. Works in close collaboration with the executive leadership team, sales management and peers across marketing, sales and technology departments to develop and support remarkable event experiences including, conferences, meetings and tradeshows. Operates at both strategic and tactical levels of event planning and execution, including understanding and translating business objectives, venue sourcing, agenda development, event marketing and registration, site and technology inspections, hotel arrangements, meeting specs, food and beverage, off-site activities, transportation, entertainment, and onsite management. Assembles and manages event budget expenses and financial reconciliation totaling over $4M annually. Negotiates contracts with event venues, industry partners and vendors, and identifies, retains, and manages external resources when necessary. Collaborates with enterprise marketing teams and other corporate functions to lead the creation of internal and external communication materials (digital and analog) and strategies to promote event attendance and more deeply integrate events into a multichannel marketing approach. Manages a team of event professionals and is responsible for meeting employee engagement goals and development and the overall team strategy. Annual events include but are not limited to- Internal Annual Business Meeting of independent sales representatives and corporate staff- International educational conferences with 1700+ administrators, educators and student leaders- Multiple sales and corporate incentive programs- Dozens of tradeshows & conventions of varying sizes- 50+ Regional education workshops & webinars

Education

• Gustavus Adolphus College

  International Management, Business Management, Spanish

  2005 — 2009