Britta Appel

Head of Category Software Sales & Vendor Management @Ingram Micro

Munich, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2026 — Present

Head of Category Software Sales & Vendor Management @Ingram Micro

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Head of Category (Sales & Vendor Management)| Business Unit: Availability, ISVs/Cloud ISVs & Cyber Security

EDUCATION

1993 — 2001

Gymnasium Alfeld

Abitur

2003 — 2006

Multi Media Berufsbildende Schulen Hannover

Berufsausbildung, IT-Systemkauffrau (IHK)

2001 — 2003

Nds. Fachhochschule für Verwaltung und Rechtspflege Hann. Münden

Duales Studium im gehobenen Polizeivollzugsdienst, Verwaltung und Rechtspflege

N/A

Institut für wissenschaftliche Forschung und Weiterbildung GmbH; Institut an der Fernuni Hagen

Betriebswirtin (IWW) - Certified Business Economist, Betriebswirtschaftslehre

SKILLS

PresalesSicherheitVertriebswegePartnermanagementSanManaged ServicesStorage VirtualizationSoftwareindustrieAccount ManagementRechenzentrenKey-Account-ManagementBusiness DevelopmentVmwareProduct ManagementGeschäftsentwicklungVirtualisierungVirtualizationStrategische PartnerschaftenEnterprise SoftwareProduktmarketingNeugeschäftsentwicklungSpeichervirtualisierungLeadgenerierungUnternehmenssoftwareServerPre-SalesVdiAccount-ManagementVertriebspartnerChannel PartnersSalesDisaster RecoverySolution SellingVeeamChannelVertriebLösungsverkaufPartner ManagementProduktmanagement

ABOUT BRITTA APPEL

With over 18 years of work experience in the IT industry, I am a passionate and driven Senior Manager at Ingram Micro, the world\'s largest technology distributor and a leader in software & cloud, mobility, supply chain, and technology solutions. My core competencies include partner and vendor management, channel development, sales strategy and team leadership. My mission is to help our vendors and partners grow their business and deliver value to their customers through innovative and reliable solutions in the fields of software.As Head of Category Software I’m leading the Vendor Management team for Enterprise Software, ISVs & Cyber Security with leading vendors such as Acronis, Adobe, AvePoint, IBM Software, Open Text, SUSE, TrendMicro, UIpath, Veeam Software and Veritas Technologies. I am responsible for developing and executing the GtM strategy, managing the vendor relationships, and leading a high-performing team of business development professionals.

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Britta Appel — Head of Category Software Sales & Vendor Management at Ingram Micro in Munich, DE | Unifers