Britt Hafford
Art Director at the LEGO Group
- Role
- Art Director at the LEGO Group
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
Experience
Art Director
Dec 2021 — Present · Boston, MA, US
Design and direct shopper-focused visual marketing content that delivers a premium and memorable experience for shoppers and consumers.Collaborate with creative leads and multi-disciplined colleagues on multi-channel creative briefs, create designs across marketing levers while ensuring a coherent campaign across all touchpoints.Participate in brainstorm session to develop concept proposals. Develop digital and physical content that solves business problems and meet marketing objectives with thoughtful campaign tactics and compelling design.Present concepts and ideas in a clear and compelling manner; articulating and defending creative direction choices; collaborate and iterate based on feedback from cross-functional partners.Collaborate across the team with project managers, strategists, copywriters, and the larger creative team to meet campaign milestones and deliverables.Ensure a high standard of visual execution across all work and within brand guidelines.
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