Brit Smith
Digital Experience Manager @ GSK | UX, Digital Marketing
- Role
- Digital Experience Manager at GSK
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Brit Smith
Digital Experience Manager at a leading pharmaceutical company, operating at the crossroads of brand strategy, web platform, and execution. I specialize in translating complex digital marketing needs into scalable, compliant, and user-friendly web experiences.With a strong grasp of web systems, data requirements, and digital design standards, I bridge the gap between brand teams, platform capabilities, and agency execution. I bring a systems-thinking mindset to everything I do—whether it’s prioritizing site enhancements, championing design system adoption, or serving as a technical guide through evolving digital ecosystems.
Experience
Digital Experience Manager
Dec 2022 — Present
Partner with US brand marketers to understand brand strategy, tactical plans, campaign requirements, data needs and operational support associated with their website efforts and prioritize the efforts for execution- Serve as a subject matter expert for digital marketing best practices, internal processes and systems related to digital marketing- Evangelize the importance and thus adoption of core client digital marketing capabilities/platforms- Gather future business requirements and represent the voice of the brand as additional digital marketing capabilities/platforms are established
Education
William Peace University
Bachelor of Arts (B.A.), Communication, Strategic Communication
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.