Britni Rachal

About Britni Rachal

I\'m an idea-driven marketer who helps brands launch products, capture leads, and elevate digital experiences. I blend data-driven product strategy with fresh thinking and strong storytelling to build campaigns that connect emotionally and perform strategically. With more than 10+ years of experience within direct-to-consumer and B2B spaces, I am equal parts creative and analytical.Highly skilled and experienced in- Advertising/Brand Storytelling- Strategy/Brand Positioning- Product Marketing - Facebook & Instagram Advertising/Digital Marketing (former Meta)- Media Planning - PR/Media Relations (former top 10 DMA television producer)- Content Writing/Editing- Communications Strategy- Customer Experience - Customer Insights/Research- Business Analysis - Project Management (PMP course completed - awaiting exam date)- Process Improvement- Product Ownership/Strategy-Clifton StrengthsFinder Strengths: Ideation | Significance | Individualization | Strategic | Belief

Experience

1. Event Marketing Manager Consultant

   Siemens

   Nov 2024 — Present

   Contract role within Smart Infrastructure (SI) communications team working across different business units including Grid Software, eMobility, Buildings, and Electrical Products- Conduct qualitative/quantitative analysis to make strategic recommendations for trade show process improvements and lead generation for 95+ annual events with collective $3mm+ budget- Creation and implementation of new templates for small, medium, and large tradeshow execution plus implementation of Wrike workflow processes- Develop and lead team trainings to drive change management and teach new processes- Assist with brand elements of conference sponsorships; actively propose ideas to drive engagement- Ownership of snapADDY lead generation and efforts to increase adoption- Ownership of HighSpot sales enablement outbound emails for various events- Budget management for internal global business service (GBS) support for SI events- Vendor management of two vendor partners, including contract negotiations in partnership w/procurement- Part of larger conversation/weekly meetings surrounding public affairs initiatives/US public relations

Education

• University of Houston

  Certificate, Customer Experience (CX)

  2021

• Louisiana State University

  Master of Business Administration - MBA, Marketing, Data Analytics

  2021 — 2022

• Louisiana State University

  Bachelor of Arts, Mass Communication: Journalism