Brita Muller

About Brita Muller

I\'m a strategic thinker and experienced leader in the world of public relations, communications, event production and branding. Here\'s a few of my specialties: • Identifying, packaging and pitching compelling stories across a range of topics including home decor, fashion, business and travel • Ideating and driving brand initiatives that target a range of audiences inclusive of media, influencer and consumer • Evaluation, analysis, and dissemination of social media and public relations metrics in conjunction with campaign ROI to internal stakeholders and the public • Cultivating, enhancing and engaging online and offline communities to elicit user adoption, increase brand awareness, and foster growth across multiple platforms • Writing, editing and distributing optimized content that fully leverages social media and viral marketing strategies • Developing and implementing company-wide crisis communication planning

Experience

1. Director of Pr & Events

   Chairish

   Mar 2017 — Present · San Francisco, CA, US

   Lead PR, partnership and event endeavors. Drive press & brand awareness across media platforms. Advance Chairish’s perception among designers and luxury consumers as the leading resource for one-of-a-kind high end furnishings. Oversee special brand projects that are unexpected but drive the Chairish brand DNA.PR — Develop story angles and narratives that convey Chairish’s message meaningfully and impactfully. Responsible for drafting, planning, and executing communications strategies that align with the business market positioning, audience strategy, and growth objectives.Events — Powerfully bring to life the Chairish brand through a myriad of brand activations, pop-ups, special sales, celebrity partnerships and projects including major retail installations at The Chairish Art Gallery at Bergdorf Goodman, The Chairish Villa at The Colony Hotel, Field & Supply, The Round Top Antique Show and Brimfield Antique Flea Market. Accountable for planning, budgeting and production of 70+ Chairish branded events ranging in scale and complexity from large experiential activations and popups to intimate champagne receptions.Special Projects — Leading creation of yearly, seasonal and special initiative PR plans that strategically align to brand initiatives including trend reports, celebrity curations, home tours, promotional sales and more. The Chairish Podcast — Built and developed award-winning podcast from ideation and inception in 2020; As producer, I currently oversee all production.

Education

• University of Nevada, Reno

  Bachelor of Arts, Journalism, English-Literature

  2005 — 2009