Brit Ali
Director of Product Design at Instacart 🥕
- Role
- Owner & Creative Director at Mischief Media
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Brit Ali
Seasoned product design leader focused on transformation in both product experiences and team culture. Known for driving high-impact digital experiences at multi-billion-dollar retailers and high-growth tech companies, while building strong, psychologically safe teams that foster career growth, retention, and high performance.Passionate about scaling design organizations, developing product strategies that drive measurable business impact, and fostering an inclusive, collaborative culture. A reputation for transforming products through UX innovation and creating environments where designers thrive, which leads to better outcomes for designers, users, and businesses.Currently leading platform, partner tooling, and design systems at Instacart. Scope spans B2B experiences for retailers and CPGs as well as consumer-facing experiences, including partner tooling, white-label storefronts, loyalty programs, discounts, payments, and customer care. Also responsible for design systems as a dedicated function across the organization, ensuring consistency, scalability, and quality across all product surfaces to support seamless experiences that drive business growth and user engagement.Outside of Instacart, founder of Mischief Media, a growing digital agency focused on branding, UX, and digital strategy. Also an artist and illustrator, with the first illustrated children’s book, It’s Time for Bed Sweet Child of Mine, published in 2020.
Experience
Owner & Creative Director
Jul 2017 — Present
Leading Mischief Media, a growing digital agency specializing in UX, branding, and digital strategy. Partnering with clients across industries to develop custom web experiences, packaging design, and marketing materials that drive engagement and brand growth. Providing end-to-end creative solutions, from user experience and brand strategy to e-commerce optimization and marketing collateral.
Education
Rochester Institute of Technology
Bachelor of Fine Arts (BFA), New Media Design
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