Kristina B.
Director, National Field Reimbursement Strategic Capabilities @Viiv Healthcare
Signup · Get unlimited contacts
WORK HISTORY
Director, National Field Reimbursement Strategic Capabilities @Viiv Healthcare
Raleigh-Durham-Chapel Hill, NC, US
I serve as a strategic partner within ViiV Healthcare (majority owned by GSK), where our commitment is to deliver innovative medicines and leave no patient behind. In this role, I: • Lead & Scale High-Performing Teams – Successfully expanded the Field Reimbursement Manager (FRM) team from 40 to 94, strengthening capabilities, collaboration, and culture during a period of rapid growth. • Strategic Leadership & Decision Support – Collaborate with senior executives on market access strategy and FRM field operations, shaping decisions with data-driven insights and actionable recommendations. • Training Innovation & Evolution – Enhanced training programs to elevate FRM performance and evolve with the changing market access environment. Introduced new training strategy, structure, and customer engagement model to prepare teams for complex, dynamic field challenges. • Cross-Functional Alignment – Act as a connector across functions, ensuring strategy, execution, and resources align seamlessly with business objectives. • Operational & Cultural Stewardship – Oversee key initiatives with a focus on efficiency, accountability, and building an inclusive, collaborative culture where teams thrive.My leadership approach combines strategic foresight with operational discipline—focused on developing talent, advancing customer engagement, and empowering field teams to deliver measurable impact for patients and all stakeholders.* Thayer – West Point, US Army’s Leadership Program (2025): Leading Organizations/Strategy/Conflict/Pressure/Chaos Management
EDUCATION
Siena University
Bachelor Of Science Degree, Biochemistry/Marketing Management
ABOUT KRISTINA B.
Authentic and Impact-Driven Leader | Rare Disease, Neurology, Oncology, Cardiology, Endocrinology, Rheumatology | Catalyst for Transformative ChangeI’m a strategic, people-centered leader with deep experience across key account management, sales, market access, and reimbursement landscapes and known for turning complex challenges into measurable results. My focus is on strategic execution, organizational effectiveness, and executive stakeholder engagement that drive sustainable business outcomes.Throughout my career, I’ve led cross-functional teams and large-scale initiatives that elevate field performance, simplify execution, and strengthen collaboration between Market Access, Sales, Medical, Patient Services, and Operations. My leadership is grounded in authenticity, trust, accountability, and an unwavering commitment to excellence.Core strengths include executive communication, project leadership, and C-suite collaboration, all honed through years of supporting, building, expanding, and enabling high-performing teams. I take pride in being both a strategic thinker and a practical executor—able to translate vision into action and action into impact.Driven by curiosity and a genuine passion for developing people and cultures, I believe growth happens when strategy and empathy meet (and some laughter too).Core Impact Areas: Inspiring Leadership & Mentorship Strategic Change Management & Capability Building Market Access, Reimbursement, Sales & Account Strategy Executive Stakeholder Engagement & Collaboration Organizational Effectiveness & Team Enablement
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.