Brionna Giles
Marketing Automation Specialist @Grand Canyon Education, Inc.
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WORK HISTORY
Marketing Automation Specialist @Grand Canyon Education, Inc.
Phoenix, AZ, US
Provided strategic support and technical creative expertise in the creation and deployment of email, SMS and automation campaigns and landing pages to support external stakeholders-Coded HTML/CSS emails, amending code to enable dynamic content, tested functionality and rendering, and executed test sends and revisions while managing approval processes-Performed continuous A/B tests to iterate and improve upon campaign results, including documenting and socializing key learnings, and developing a roadmap-Conducted email quality assurance across devices and platforms to ensure flawless execution-Queried and built subscriber lists ranging from - with SQL and CRM data connection, and scheduled deployments-Handled complex projects, lead and attended cross-functional project meetings with management and executive leadership and conducted timely follow-ups-Produced comprehensive reports for all digital campaigns using native reporting tools in Salesforce as well as Google Analytics-Develop dashboards to track ROI for marketing campaigns to inform internal stakeholders and enrollment teams, and identify opportunities to drive conversions and improve customer engagement-Proactively devised new ideas and contribute insights and strategies to constantly improve our email program-Using Salesforce, I designed email templates with mobile-first responsive designs using HTML and CSS-Used automated nurture campaigns to observe audience behavior and enhance campaign efforts through audience segmentation and personalized messaging-Built and analyzed intuitive reports in Salesforce and Google Looker Studio-Created a client-facing data reporting structure to improve team efficiency in presenting data-Strategized and implemented an automated campaign to identify 8 audience segments within an audience of 100k+ recipients to create a customized experience for recipients.
EDUCATION
Grand Canyon University
Master’s Degree, Psychology
Grand Canyon University
Bachelor's Degree, Marketing
Chandler/Gilbert Community College
Associate's Degree, Business/Commerce, General
ABOUT BRIONNA GILES
over 11 years, I thrived in the fast-paced world of digital marketing, mastering strategy, automation, and engagement. But as my career evolved, so did my calling. After becoming a mother and witnessing firsthand the gaps in perinatal care, I knew my skills were meant for something bigger—advocating for families during the transformative journey of childbirth and early parenthood.Now, as a certified full-spectrum doula, childbirth educator, and perinatal mental health advocate, I am dedicated to: Advocating for perinatal mental health and patient rights🤱 Providing evidence-based childbirth and breastfeeding education Empowering expecting families to make informed choices that align with their values Engaging in community outreach to ensure equitable access to careWith a background in psychology and marketing, I bring a unique blend of strategic communication, education, and advocacy to the birthwork space. Whether I’m supporting families, amplifying awareness through digital platforms, or collaborating with organizations dedicated to maternal health, my goal remains the same: ensuring every family has the support, knowledge, and care they deserve.Let’s connect and collaborate to make perinatal wellness more accessible, informed, and empowering for all.My mantra:The greatest way to learn is to teach
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