Brinkley Pope

About Brinkley Pope

I help brands grow real audiences through organic short-form video that drives measurable results on TikTok and Instagram. With 7 years of video production experience and 3+ years in content strategy, I bridge the gap between creative execution and performance. My work has helped brands generate millions of views, gain thousands of followers, and grow through strategic, high-impact content. I combine platform fluency and audience psychology to create content that feels native, drives engagement, and builds brand connection. Whether I’m developing video formats or optimizing for SEO and trends, I focus on what works — and why. Open to select client partnerships in 2025 focused on strategic content, growth, and creative experimentation.

Experience

1. Tiktok Strategist & Video Creator

   Reduce

   Dec 2022 — Present · Atlanta, GA, US

   Led TikTok content strategy for Reduce, a reusable drinkware brand, by creating platform-native videos that drove organic growth, daily engagement, and long-term visibility.– Developed a repeatable content formula rooted in humor, trend research, and audience psychology — scaling daily reach from 84 to 37K+ and generating 29M+ total views– Grew the brand’s following from under 200 to 22K+ through consistent, high-performing videos tied to product benefits and platform behavior– Boosted discoverability with SEO-driven captions, strategic post timing, and keyword optimization– Contributed to platform-wide growth over two years:+258,823% video views+45,270% followers+491,895% shares+128,364% comments

Education

• Auburn University

  Bachelor's degree, Media Studies, Minor in Psychology

  2018 — 2022