Brindavathi T

About Brindavathi T

The past 7+ years of experience in content creation have given me the opportunity to develop SEO-optimized content, B2 to B2 content strategies and editorial plans, and monitor analytics for published material. I specialize in content writing and copywriting. By implementing creative ideas, I was able to reduce the bounce rate on webpages, and I coordinated with other teams to ensure that content materials met business objectives. My communications and teamwork skills have allowed me to create various successful marketing and sales materials, resulting in increased visibility for the product.

Experience

1. Sr Content Creator

   Swipewire Technologies

   May 2021 — Present · Chennai, IN

   Develop content strategies for website, application, and content marketing and distribution platformsCoordinate with the Business Analyst team for regular website and app content updates. Create content for e-commerce, social media, and advertising channels.Use your understanding of SEO, keyword research, information architecture, and usability best practices to deliver targeted content.Work with writers, UX designers, content management system developers, and marketers to deliver stories aligned with business goals.Developing and implementing a content strategy that aligns with the company\'s brand and goals by monitoring and analyzing content performance.Manage and maintain the company\'s blog, including developing editorial calendars, writing blog posts, and sourcing guest contributors.Ensure the quality of content copy by editing, proofreading, and analyzing it daily.Writing copy for software products, marketing, advertising, media relations, and public relations.

Education

• Dr.G.R.Damodaran College of Science

  Bsc visual communication

  2014 — 2017