Brinale Shah
Assistant Marketing Manager @K Hospitality Corp
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WORK HISTORY
Assistant Marketing Manager @K Hospitality Corp
Mumbai, IN
Responsible for developing and executing marketing strategies that boost brand visibility and drive sales growth for Joshh, a fast-growing QSR brand in India, while ensuring alignment with brand values and business goals- Rebranding: Played a key role in the rebranding of Joshh, overseeing changes in logo, packaging, in-store design, photoshoots, and new product development to refresh the brand identity- Brand Planning: Develop and execute monthly marketing campaigns (ATL, BTL) and activities aligned with annual objectives to meet sales targets- Budget Management: Optimize the marketing budget by focusing on cost-effective strategies- Marketing Campaigns: Create unique promotions, events, and festivals highlighting our brand’s strengths- Customer Experience: Act as the brand custodian, ensuring a seamless and consistent customer experience across all touchpoints – in-store, online, and offline- Creative Collateral: Oversee the design and development of marketing materials, maintaining a cohesive brand identity- Event Coordination: Manage vendors to ensure smooth execution of brand events- Social Media & Influencers: Partner with social media agencies to grow our presence and collaborate with influencers for greater visibility- Content Production: Direct photo and video shoots to create compelling content for campaigns- Performance Marketing & SEO: Develop digital marketing strategies to maximize online presence and ROI- Aggregator Management: Ensure hygiene across platforms like Google and Zomato- Reporting & KPIs: Track KPIs and produce reports to measure campaign success-Team Leadership: Collaborate with cross-functional teams, agencies, and vendors for smooth project execution.
EDUCATION
upGrad.com
Master of Business Administration - MBA
Los Angeles Film School
Associate's degree
ABOUT BRINALE SHAH
With 7+ of experience as a founder of a successful home food business, I have honed my skills in culinary innovation, brand management, and entrepreneurship. Currently pursuing an MBA in Marketing from upGrad, where I am expanding my knowledge of strategic marketing, leadership, and consumer insights. My past film studies background at the Los Angeles Film School enhances my creativity and storytelling abilities. Passionate about creating and delivering value to customers and stakeholders by leveraging my problem-solving, analytical, collaborative, and communication skills. Always eager to learn new things and share my expertise with others. I am adaptable and versatile, thriving in dynamic and challenging environments. Looking for opportunities to collaborate with like-minded professionals and organizations for mutual growth and impact. Let\'s connect and explore how we can work together.
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