Brin Sullivan

About Brin Sullivan

I’m an experienced marketing professional with a career spanning content creation, press outreach, campaign strategy, and everything in between. I help brands tell their stories and connect with audiences, bringing ideas to life in ways that resonate and inspire action.Combining strategy with creativity is where I thrive, always aiming to craft campaigns and content that matter. Since the beginning of my career, I\'ve found myself dedicated to approaching every challenge with curiosity and a commitment to continuous learning.At my core, I’m a storyteller and lifelong learner who drives well-performing campaigns, high-impact content and contributions that moves teams forward… all while probably listening to some Taylor Swift.

Experience

1. Content Marketing Manager

   Altrata

   Jan 2025 — Present

   I am proud to lead content marketing and thought leadership initiatives that elevate Altrata’s brand, strengthen engagement with priority B2B audiences and support commercial goals across marketing, sales and product.My efforts span our flagship research and reports, SEO-driven content strategy, event and webinar activation, social media and web content, crafting data into clear, compelling narratives that position Altrata as a trusted industry authority.I partner closely with our analytics, design, demand generation, product, and sales teams to bring integrated campaigns to market, support executive speakers and industry events, and ensure our insights are activated across digital, social, media and sales channels. I also manage external writers and help scale content programs efficiently without sacrificing quality.

Education

• University of North Carolina at Charlotte

  Bachelor's degree, Public Relations, Advertising, and Applied Communication

  2017 — 2021