Brijesh Singh

About Brijesh Singh

Strategic Marketing & Business Leader | BFSI, QSR & Retail Domain Expertise | Growth, Brand & CX Specialist.With over 22 years of cross-industry experience, I bring a proven track record in building brands, driving business growth delivering customer-centric marketing solutions across BFSI, QSR, Retail and Pharmaceutical industries.My role as SVP, Marketing and Corporate Communication at YES BANK bridges brand thinking with execution — ensuring every campaign not only elevates the brand but also supports business profitability and strategic growth.Before joining BFSI Sector, I led national marketing and strategy for Goli Vada Pav, shaping its presence in 100+ cities and presenting the Brand opportunity to secure funding for growth.Held Regional Marketing leadership at McDonald’s India, driving launches, promotions, and store rollouts across southern India.In my initial job roles I worked in Retail Operations and Pharma Sales and Distribution where I developed a strong foundation in unit economics, consumer behavior, and frontline execution. Highlights & RecognitionsTop 100 Most Influential Marketing Leaders, World Marketing Congress (2017)Most Talented Food Industry Leaders, Asia Food Congress (2018)Played a pivotal role in the launch of RBI’s Digital Rupee (CBDC) initiativeLed digital transformation of Kotak Life’s website and improved NPS, ORM, and wellness-led loyalty programs Core StrengthsStrategic Brand Building & Go-to-Market PlanningCross-Functional Execution (Marketing × Operations × Sales × Digital × Product)ROI-Driven, Insight-Led CommunicationCX & NPS ManagementMulti-Sector Exposure: BFSI, QSR, Retail, Pharma.I thrive in organizations that are building modern, customer-first ecosystems staying anchored to business fundamentals. Open to collaborative opportunities where brand, business, and behavioral strategy converge.

Experience

1. Senior Vice President - Marketing and Corporate Communication

   YES BANK

   Jun 2022 — Present · Mumbai, IN

   Brand & Marketing Leader at YES BANKDriving Pan-India Brand Initiatives Branch Fee Based Businesses I Banking | Corporate Events | Digital Campaigns | CBDC | NRI | Premium Banking – YES First, Yes Private | Service Excellence Current Role: Leading Brand Marketing for Fee Based Businesses, Branch Banking network, Service Excellence - Customer Experience programs & Corporate Events ensuring that every campaign strengthens the brand and supports business growth.Fee-Based Products – Insurance, Investments, Retail Forex, and Retail CMS – Strategize communication to deepen client relationships and drive non-interest income.Partner closely with Service Excellence and Operations teams to build internal campaigns that celebrate performance and foster a service-first culture.Lead marketing strategy and execution for high-impact corporate events, amplifying brand presence and deepening engagement.Collaborate cross-functionally across product, digital and operations to deliver campaigns that are insight-led, compliant, and performance-focused.Digital Campaign Management Across ChannelsEmail: Lifecycle journeys and product cross-sell with data-backed personalization.WhatsApp: Conversational marketing for enhanced engagement.SMS & Push Notifications: Precision-crafted messaging.Earlier Contributions: Strategic Product & Program MarketingCBDC (Central Bank Digital Currency): Played a pivotal role in the launch phase of the RBI\'s Digital Rupee to driving awareness and early adoption.NRI Products: Led campaigns tailored for NRIs enhancing both engagement and revenue.YES First & YES Private: Crafted campaigns, and experiences for HNI and affluent segments.Key Strengths & ExpertiseStrategic brand thinking with on-ground executional depth.Multi-channel marketing experience with strong ROI orientation.Cross-functional collaboration across business, digital, and operations

Education

• St. Michael's High School - India

  Higher Secondary

  1989 — 1994

• Magadh University

  Intermediate of Science, Biology, Physics, Chemistry, English

  1994 — 1996

• Jaipuria Institute of Management

  PGDBA, Finance and Marketing

• Digital Vidya

  Certified Digital Marketing Master (CDMM) Course, Digital Marketing

  2015 — 2015

• Indian Institute of Management, Calcutta

  Retail Management Program, Retail Management

  2007 — 2008

• Indian Institute of Technology, Delhi

  IIT Delhi Professional Certificate Programme in FinTech, FinTech, AI, ML

• Babasaheb Bhimrao Ambedkar Bihar University

  Bachelor of Science, Zoology, Chemistry, Botany

  1997 — 2001

Skills

• Sales Operations
• Sales
• Retail
• Management
• Team Building
• Competitive Analysis
• Crm
• Market Research
• Store Management
• Sourcing
• Market Planning
• Leadership
• Marketing
• Merchandising
• Fmcg
• Team Management
• Market Analysis
• Sales Management
• Retail Management
• Vendor Relations
• Brand Management
• Profit
• Strategic Planning
• Customer Relationship Management (Crm)
• Team-Oriented