Brijesh Nain
Vice President - B2C, Direct to Consumer Sales, P&L owner
- Role
- Vice President - Consumer Division at SIS Group Enterprises
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Brijesh Nain
Senior executive with 18 years of work experience primarily in Sales • MBA in…
Experience
Vice President - Consumer Division
Jul 2024 — Present · Gurugram, IN
Leading the Consumer Business of VProtect (0 to 1), India’s largest Sensor Alarm, Monitoring and Response company• Drive the business through a mix of Field Sales and Inside Sales• Drive demand generation through online (Performance, Web, Social) and offline (ATL, BTL) Marketing campaigns• Manage Operations and post sales service to drive customer experience• Manage product lifecycle and new product innovations based on customer requirement• Convert the current siloed customer experience to a seamless tech enabled experience through development and integration of Sales, CRM, Marketing and Operations tech platforms• New Sales channel development and management to drive growth• Develop and implement processes for all business workflows (Sales, Ops, Service) with KPI measurement• Build and execute KRA framework across functions (Direct and Indirect reporting)• 2.5 X Revenue growth and 5X Cash generation growth in the first year (keeping the CAC at same level)• Developed a 250 member team comprising Sales, Marketing, Service, Ops staff• Lead generation scaled up 10X through a mix of online marketing and offline events (BTL)• Launched India first AI camera based (25% of Business) security solution for Residential and Commercial customers• Developed inhouse CRM for customized customer journeys and led tech integration with Marketing and Ops Platforms• Led market entry in Bangalore, Mumbai, Chandigarh and Jaipur with ~50% of new demand contribution• New Channel opened – Retail Partners and Affiliates with ~5% of sales contribution• New Customer Category opened – Small commercial chains (< 25 outlets) with initial traction of ~5% of demand
Education
YMCA Institute of Engineering, Faridabad
Bachelor of Technology (B.Tech.), Electronics & Communication
2001 — 2005
Indian Institute of Foreign Trade
Master of Business Administration (M.B.A.), Major in Marketing and Finance
2005 — 2007
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