Brijendra Singh
Ex Unilever/28 Years of Sales & Distribution Experience with FMCG & FMEG,,,\\nSales Strategies/Market growth/Building the business/Infra strategies and Coverage expansion/leading the large teams/Execution ......
- Role
- Branch Manager at Infra.Market
- Location
- Lucknow, IN
- LinkedIn followers
- 500 followers
About Brijendra Singh
Innovative and result oriented professional with extensive years of multifaceted experience in leadership positions in Business Development with leading TOP FMCG HUL with P&L accountability in different roles in all Urban and Rural markets!* Develop and implement effective sales strategies as per market dynamics * Complete ownership in achieving sales value/volume for the area at brand /pack level with dedicated sales teams and distributors *Branch Operations to ensure execution and implementation of key activities till the last leg.*Management of all sales channels – wholesale/Retail/key outlets and marginal low turnover outlets * Setting outlet level target for key outlets and ensure sales value achievement through sales team down the line with a continuous review mechanism.* Projection and making estimate well in advance at pack level and engagement with supply chain to get stock available at depot level to achieve targets at town/distributor level *Taking care every new launch with distribution /value and right merchandising *Handle and work with category team in making scheme and promotions for various brands/packs *Closely monitor competition brands and activities and further develop sales plan to counter competition * Distribution through Infrastructure Planning & Market Development * Continuously follow up and make plans to coverage and distribution at the pack level *Resolving issues of own distributors and trade as well with the direct sales team * Splitting target at sales team/distributor and follow up with team * Training and development of sales team and active engagement with HR *Appraisals and review of sales team and promotions of people * Depot/Warehouse management on daily bases * Coordinate with Rural and modern trade team for foods sales in my assigned area * Developing and making plans for brand/packs to boost growth for future
Experience
Branch Manager
Jan 2024 — Present · Lucknow, IN
Education
Kanpur University
P G Diploma
Kanpur University
B
1987 — 1991
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