Brijendra Singh

Ex Unilever/28 Years of Sales & Distribution Experience with FMCG & FMEG,,,\\nSales Strategies/Market growth/Building the business/Infra strategies and Coverage expansion/leading the large teams/Execution ......

Role
Branch Manager at Infra.Market
Location
Lucknow, IN
LinkedIn followers
500 followers

About Brijendra Singh

Innovative and result oriented professional with extensive years of multifaceted experience in leadership positions in Business Development with leading TOP FMCG HUL with P&L accountability in different roles in all Urban and Rural markets!* Develop and implement effective sales strategies as per market dynamics * Complete ownership in achieving sales value/volume for the area at brand /pack level with dedicated sales teams and distributors *Branch Operations to ensure execution and implementation of key activities till the last leg.*Management of all sales channels – wholesale/Retail/key outlets and marginal low turnover outlets * Setting outlet level target for key outlets and ensure sales value achievement through sales team down the line with a continuous review mechanism.* Projection and making estimate well in advance at pack level and engagement with supply chain to get stock available at depot level to achieve targets at town/distributor level *Taking care every new launch with distribution /value and right merchandising *Handle and work with category team in making scheme and promotions for various brands/packs *Closely monitor competition brands and activities and further develop sales plan to counter competition * Distribution through Infrastructure Planning & Market Development * Continuously follow up and make plans to coverage and distribution at the pack level *Resolving issues of own distributors and trade as well with the direct sales team * Splitting target at sales team/distributor and follow up with team * Training and development of sales team and active engagement with HR *Appraisals and review of sales team and promotions of people * Depot/Warehouse management on daily bases * Coordinate with Rural and modern trade team for foods sales in my assigned area * Developing and making plans for brand/packs to boost growth for future

Experience

  1. Branch Manager

    Infra.Market

    Jan 2024 — Present · Lucknow, IN

Education

  • Kanpur University

    P G Diploma

  • Kanpur University

    B

    1987 — 1991

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Brijendra Singh — Branch Manager at Infra.Market in Lucknow, IN | Unifers