Brian Hurwitz
Senior Ux Designer @National Restaurant Association
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WORK HISTORY
Senior Ux Designer @National Restaurant Association
Chicago, IL, US
Lead IC within Platform & Digital Solutions team, driving UX modernization across B2B/B2C eCommerce and academic platforms. Delivered production-ready catalog redesigns for ServSafe and AHLEI and shaped early product direction for the new multi-role ProStart educator, student, and admin portal.+ Redesigned ServSafe and AHLEI eCommerce product listing and detail pages, consolidating SKUs into a 3-tier taxonomy to cut purchase confusion and refunds.+ Mapped educator/student/admin journeys for multi-role ProStart portal used in 2,200 schools across the U.S. and territories, informing future IA.+ Delivered 80+ dev-ready hi-fis, prioritizing reusable design-system components, modernizing.NET flows and boosting UI consistency and dev velocity.+ Defined key NetSuite fields and cleaned legacy data to enhance catalog filtering, SKU logic, and scalable multi-brand product management.
EDUCATION
The ACADEMY at Black Box Acting
Meisner, Viewpoints, Text Analysis, Classics, TV/Film
University of Maryland
Bachelor of Arts (B.A.), Computer Graphics in Film
SKILLS
ABOUT BRIAN HURWITZ
The work we do is mysterious and important.” – SeveranceHi, I’m a Lead UX/Product Designer with 15 years of experience delivering human-centered digital products across EdTech, financial services, healthcare, and other highly regulated domains. I specialize in making complex systems clear and usable through accessible design, scalable systems, and collaborative leadership.My background includes designing interactive learning tools, assessment platforms, enterprise apps, and behavior-change training for users ranging from K–12 students to financial analysts and healthcare professionals. I’ve worked across B2B and B2C models, supporting internal teams, end users, and institutional clients. Recently, I’ve focused on AI-enhanced learning experiences, translating complex behavioral and language data into intuitive interfaces that build trust and engagement.I bring a player-coach mindset to every project—mentoring designers, shaping product direction, and working hands-on in Figma from concept to high-fidelity prototype. Years of improv training also inform how I collaborate: with adaptability, curiosity, and momentum-building as core principles.Outside of work, I enjoy gaming, rock climbing, comedy, LEGOs, and time with my wife, son, and our two oddball UX Design • Product Design • Figma • Design Systems • Accessibility (WCAG) • EdTech UX • Financial Services UX • Interactive Learning • Mobile & Responsive Design • Agile Collaboration • Mentorship & LeadershipIndustries: EdTech • Corporate Training & E-learning • Financial Services • Healthcare • Government & Public Sector • Legal & Regulatory • Enterprise SaaS • Nonprofit
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