Brian Hurwitz

Senior Product Designer | UX + UI Design Lead | EdTech, Financial Services, LegalTech | AI-Enhanced Systems | LEGO Enthusiast

Role
Senior Ux Designer at National Restaurant Association
Location
Chicago, IL, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Brian Hurwitz

The work we do is mysterious and important.” – SeveranceHi, I’m a Lead UX/Product Designer with 15 years of experience delivering human-centered digital products across EdTech, financial services, healthcare, and other highly regulated domains. I specialize in making complex systems clear and usable through accessible design, scalable systems, and collaborative leadership.My background includes designing interactive learning tools, assessment platforms, enterprise apps, and behavior-change training for users ranging from K–12 students to financial analysts and healthcare professionals. I’ve worked across B2B and B2C models, supporting internal teams, end users, and institutional clients. Recently, I’ve focused on AI-enhanced learning experiences, translating complex behavioral and language data into intuitive interfaces that build trust and engagement.I bring a player-coach mindset to every project—mentoring designers, shaping product direction, and working hands-on in Figma from concept to high-fidelity prototype. Years of improv training also inform how I collaborate: with adaptability, curiosity, and momentum-building as core principles.Outside of work, I enjoy gaming, rock climbing, comedy, LEGOs, and time with my wife, son, and our two oddball UX Design • Product Design • Figma • Design Systems • Accessibility (WCAG) • EdTech UX • Financial Services UX • Interactive Learning • Mobile & Responsive Design • Agile Collaboration • Mentorship & LeadershipIndustries: EdTech • Corporate Training & E-learning • Financial Services • Healthcare • Government & Public Sector • Legal & Regulatory • Enterprise SaaS • Nonprofit

Experience

  1. Senior Ux Designer

    National Restaurant Association

    Sep 2025 — Present · Chicago, IL, US

    Lead IC within Platform & Digital Solutions team, driving UX modernization across B2B/B2C eCommerce and academic platforms. Delivered production-ready catalog redesigns for ServSafe and AHLEI and shaped early product direction for the new multi-role ProStart educator, student, and admin portal.+ Redesigned ServSafe and AHLEI eCommerce product listing and detail pages, consolidating SKUs into a 3-tier taxonomy to cut purchase confusion and refunds.+ Mapped educator/student/admin journeys for multi-role ProStart portal used in 2,200 schools across the U.S. and territories, informing future IA.+ Delivered 80+ dev-ready hi-fis, prioritizing reusable design-system components, modernizing.NET flows and boosting UI consistency and dev velocity.+ Defined key NetSuite fields and cleaned legacy data to enhance catalog filtering, SKU logic, and scalable multi-brand product management.

Education

  • The ACADEMY at Black Box Acting

    Meisner, Viewpoints, Text Analysis, Classics, TV/Film

  • University of Maryland

    Bachelor of Arts (B.A.), Computer Graphics in Film

Skills

  • Creative Direction
  • Photography
  • Multimedia
  • After Effects
  • Mac
  • Css3
  • Photoshop
  • Dreamweaver
  • Illustrator
  • Video Production
  • Wordpress
  • Public Speaking
  • Video Editing
  • Premiere
  • Editing
  • Acting
  • Final Cut Pro
  • Html
  • Indesign
  • Flash
  • Adobe Creative Suite
  • Storyboarding
  • Art Direction
  • Social Media
  • Blogging
  • Creative Writing
  • Video
  • Css
  • Graphic Design
  • Copywriting
  • Web Design
  • User Experience
  • Flash Animation

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

Brian Hurwitz — Senior Ux Designer at National Restaurant Association in Chicago, IL, US | Unifers