Bri Hightower
UX Research Leader | 10+ Years Translating Insights into Product Strategy | Building Scalable Research Practices
- Role
- Senior User Experience Researcher at Cars Commerce
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
Experience
Senior User Experience Researcher
Jul 2025 — Present · Raleigh-Durham-Chapel Hill, NC, US
Established democratized research framework including “How to Conduct User Interviews” training (100+ attendees), stakeholder-led user interview process, and AI-assisted interview guide toolkit for product and engineering teams- Led 5-phase navigation redesign research (with 170 participants), combining card sorting, tree testing and prototype evaluation results that directly shaped upcoming Cars.com global navigation redesign- Informed Cars Commerce Hub product roadmap through concept testing and survey research, directly influencing report functionality prioritization for data dashboards- Conducted operational research identifying workflow inefficiencies and delivered executive recommendations for process improvement and automation opportunities- Strengthened research visibility and operations via participant community audit and monthly newsletter to 450+ stakeholders.
Education
Northwestern University
Doctor of Philosophy (Ph.D.), Media, Technology, and Society
Northwestern University
Master of Arts - MA, Media, Technology, & Society
2016 — 2017
Northwestern University
Bachelor of Arts, Communication Studies, Sociology, Integrated Marketing Communications
2010 — 2014
Skills
- Children's Media
- Education
- Working with Children
- Research
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