Brigitte Both
Head of Strategy & Customer Solutions (Deputy Customer Services Director) @smart Europe GmbH
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WORK HISTORY
Head of Strategy & Customer Solutions (Deputy Customer Services Director) @smart Europe GmbH
Stuttgart, DE
Drive Aftermarket strategy with a customer-centric focus, delivering seamless digital and physical service experiences across 17 European markets. Develop and launch innovative customer solutions including Extended Warranty, Service Packages, and Loyalty Programs to boost customer satisfaction and recurring revenue streams. Implement advanced data analytics and KPIs to enable data-driven decision-making and continuous performance improvement. Oversee digital transformation projects enhancing workshop IT systems and end-to-end customer journeys. Collaborate with Sales, Network Development, IT, and Customer Experience teams to optimize service delivery and strengthen customer loyalty.
EDUCATION
Karlsruhe University of Applied Sciences
Master’s Degree, Tricontinental Master in Global Studies
National Chung Hsing University
Master’s Degree, Tricontinental Master in Global Studies
Università Ca' Foscari Venezia
International Management
Tecnológico de Monterrey
Master’s Degree, Tricontinental Master in Global Studies
National Cheng Kung University
Global Business Development an Resulting Models
Karlsruhe University of Applied Sciences
Bachelor of Science (BS), International Business Networks
SKILLS
ABOUT BRIGITTE BOTH
Transforming Aftersales in Automotive | Digital CX Leader | Driving Innovation Across Global Teams
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