Brigitta Eble

Marketing Communications Manager @BT Group

Munich, DE

Responsibilities- Plan, create and edit B2B communication campaigns, and digital content for the country website, blog, social media, email, PR and internal communication- Write, produce and edit articles, photos, and videos - Translate, review, copy write marketing-related content in close cooperation with the central marketing team in order to adapt it to the local market in Germany- Start, build up and be responsible for a growing case study program- Work with agencies, technology partners and customers- Control budget Results• Optimized user experience, increased conversion rate of the country website• Started social media activities from scratch, raised fundamental awareness in the company and promoted the change through digital communication• Identified organizational aspects and employees (experts) that contributed to improving the value of content, continuously increased community and generated leads • Enlarged quality and quantity of case study program

University of Tübingen

Master of Arts (M.A.), Business Administration, Rhetoric/ Communication, Media

Stony Brook University

Master of Arts (M.A.), Business Administration/ Marketing and Communications