Brigid M.

About Brigid M.

For over 16 years, I\'ve been at the forefront of innovation, shaping brands and products by seamlessly blending a designer\'s intuition with business rigor. I specialize in bridging the gap between aesthetics and impact; ensuring that what looks good also works for the bottom line. My expertise spans developing comprehensive brand identities to orchestrating complete product and program experiences, always with an emphasis on clarity, consistency, and measurable success.I don’t just lead teams; I strategically align them to deliver results across both B2B and B2C landscapes. My passion lies in creating meaningful experiences that resonate with users and drive significant business growth.Core Philosophy: It’s never about the role; it’s about the purpose. I build brands that people remember and experiences they can\'t live without.

Experience

1. Director, Strategic Brand Management & Marketing, Corporate Retail

   Irvine Company

   Jan 2022 — Present

   Developed and executed a comprehensive B2B marketing strategy focused on attracting, onboarding, and retaining merchants. Designed and implemented an effective merchant onboarding process that ensures a seamless transition for new partners. Create tailored marketing materials that communicate the value proposition and benefits of partnering with our retail properties.Plan and execute integrated marketing campaigns that drive brand awareness and tenant engagement across digital, social, and traditional channels.Developed and maintained an interactive dashboard featuring real time key property insights, including performance metrics, demographics, occupancy rates, and tenant performance.

Education

• Massey University - Te Kunenga ki Pūrehuroa

  Masters, Industrial and Product Design

• Massey University - Te Kunenga ki Pūrehuroa

  Masters & Postgrad Diploma, Industrial / Product Design

  2010 — 2012

• California Polytechnic State University-San Luis Obispo

  Bachelor of Science - BS

  2005 — 2009

Skills

• Marketing
• Skillful in Microsoft Office Word (78wpm) Excel Powerpoint
• Adobe Illustrator
• Layout
• Packaging Design
• Art Direction
• Proficient in Adobe Creative Suite (Cs4) Illustrator Indesign Photoshop
• Familiar with Rhino Software (a Cad Program for 3d Modeling)
• Mac
• Email Marketing
• Web Design
• Product Design
• Photography
• Product Development
• Indesign
• General Awesomeness
• Market Research
• Graphic Design
• Branding & Identity
• Page Layout
• Photoshop
• Packaging
• Book Design
• Typography
• Industrial Design
• Adobe Creative Suite
• Creative Direction
• Logo Design
• Concept Development
• Illustration
• Graphics
• Digital Illustration
• Social Networking
• Social Media
• Creative Strategy
• Management
• Advertising
• Adobe Photoshop
• Dreamweaver
• Illustrator