Brigid Ferraro
Vice President, Education Products and Consumer Licensing at Smithsonian Enterprises | Driving Revenue Growth
- Role
- Vice President, Products and Consumer Licensing at Smithsonian Enterprises
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Brigid Ferraro
Business leader with experience driving revenue-generating licensed consumer products…
Experience
Vice President, Products and Consumer Licensing
Apr 2011 — Present · Washington, DC, US
Responsible for all aspects of Smithsonian’s consumer and education products licensing businesses, including sales, contract negotiations, P&L management, product development, brand strategy, IP management, and revenue/net gain growth. Conceive and negotiate key strategic partnerships, manage licensing unit staff, and set overall strategy for growing the business. Introduce A-List partners and innovative new products (both traditional and digital platforms) to generate long-term sustainable revenue. Mentor and train a team of sales, licensing, and product development staff toward success in a new era of digital content proliferation and brand surfeit. Full P&L responsibility with strong year-over-year growth. Ideate new business development concepts with senior team, and work with internal and external teams to help drive growth strategies beyond the licensing realm.
Skills
- Sales
- Competitive Analysis
- Creative Direction
- Marketing
- Brand Development
- Business Development
- B2b
- Program Management
- Strategic Partnerships
- Licensing
- Brand Management
- Product Development
- Fmcg
- Advertising
- Management
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