Brighton Hertford

About Brighton Hertford

As Director of Field Enablement at Lucid, I bring a wealth of expertise across education, tech, sales, customer success, and enablement to empower sales professionals and leaders. As a deeply passionate coach who prioritizes people and drives results, I’ve built Lucid’s first Sales Coaching for Performance program—helping struggling performers rebound, mid-performers accelerate, and top performers scale their success across teams.With full-funnel sales experience and a proven track record of driving growth, I deliver targeted coaching and data-driven strategies that elevate individual and team performance. By aligning my diverse background as an educator, seller, enterprise CSM, and enablement leader, I weave together talent development and revenue impact into measurable, transformative results.

Experience

1. Director, Sales Enablement

   Lucid Software

   Mar 2025 — Present

   As a Director of Sales Enablement focused on Global Coaching & Facilitation at Lucid, I lead structured, data-driven coaching programs designed to elevate sales performance, accelerate onboarding, and strengthen leadership development across the organization. My role focuses on coaching front and second line sales leaders and sellers, as well as sellers on formal performance improvement plans, by equipping them with the skills, strategies, and confidence to drive measurable impact.How we do it:Sales Performance Coaching: Developed and implemented Lucid’s first formal sales coaching program, providing structured engagements that include personalized action plans, measurable success metrics, and collaboration with frontline managers (FLMs).Leadership Development: Support new FLMs in transitioning from IC roles by establishing manager operating rhythms, running effective pipeline reviews, and equipping them with critical coaching frameworks.Onboarding Facilitation: Enable new hire ramp acceleration through targeted coaching, feedback loops, and guided skill development.Global Coaching Strategy & Execution: Identify coaching needs through call reviews, performance data analysis, and FLM consultations to provide tailored, high-impact coaching across all sales regions.Enablement & Media Production: Facilitate global learning programs and produce ViLTs, recorded training sessions, and enablement content to drive continuous learning at scale.By combining structured coaching methodologies with data-backed insights, I help Lucid’s sales teams achieve peak performance, enhance skill development, and drive organizational growth.

Education

• Brigham Young University

  Bachelor of Fine Arts (BFA)

Skills

• Microsoft Office
• Sales
• Salesforce.com
• Editing
• Hris
• Public Speaking
• Social Networking
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Marketing
• Social Media
• Human Resources
• Training
• Customer Satisfaction
• Leadership
• Customer Service