Brighid Tully

About Brighid Tully

Hi, I’m Brighid I’m a content marketer and social media strategist driven by storytelling, cultural curiosity, and data-backed decision-making. I specialize in building robust, multi-platform content ecosystems that amplify brand voice, grow audience, and foster real community.Currently, I am the Director of Social at Complex, leading Complex’s vertical social strategy across Pop Culture, Sports, Music, Style, and Sneakers. I manage a cross-functional team of editors and creatives to deliver platform-native reactive news and storytelling across social, set and uphold the brand’s editorial tone, voice, and creative standards, and drive measurable growth across social and commerce initiatives.In 2025, I led social strategy driving year-over-year growth across all key metrics, including:+16.52% total audience growth +55.59% increase in content volume +174.29% increase in impressions +45.55% increase in engagements +25.94% increase in video views Previously, as Complex\'s Head of Sports and Pop Culture, I: Directed content strategy that led to +136% YoY growth in impressions,+56% in engagements for Complex Sports Drove +236% YoY growth in impressions and +112% in engagements on Complex Pop channels, including a +150% spike on Instagram Led editorial planning that delivered a +101% YoY increase in traffic for Complex Sports and +8% growth for Complex PopBefore Complex: Grew Justworks\' LinkedIn audience by +91% and drove +38% cross-channel growth through B2B-focused, human-first content Produced video content for Music Choice that earned +13.4M views and grew YouTube subscribers by +2850% 10+ years of experience across B2B and B2C content marketing Also: I have a cute dog and will bake cookies for the team :)Whether leading a team or rolling up my sleeves to write, edit, plan, or produce, I bring creativity, clarity, and a love of culture to everything I do.

Experience

1. Director of Social

   Complex NTWRK

   May 2025 — Present · New York, NY, US

   Collaborate with leadership across the company to develop the social media strategy for Complex\'s content, commerce, and experiential initiatives• Manage a team of social strategists, and advise vertical social editors across Music, Sports, Style, Sneakers, and Pop Culture on strategy and execution• Shape audience engagement goals and reporting systems in collaboration with the data ops teamIn 2025, I led strategy driving year-over-year growth across all key metrics, including:• +16.52% total audience growth• +55.59% increase in content volume• +174.29% growth in impressions• +45.55% increase in engagements• +25.94% growth in video views

Education

• SUNY Geneseo

  Bachelor of Science (B.S.), Audiology/Audiologist and Speech-Language Pathology/Pathologist

  2010 — 2015