Amanda Briggs
Design Strategist & Creative Consultant | Evolving Global Brands through Design & Sport Research, Culture & Trend Analysis
- Role
- Creative Design & Culture Strategist at Melissa Gillis Care
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Amanda Briggs
I am a creative leader, design researcher and strategist known for delivering game changing product insights, concepts, and solutions at the enterprise level. I advise some of the world’s most celebrated brands on taking a more human-centered approach to culturally relevant product and service design, drawing upon a background in academics, textiles, fine art, sports, and sociology. For more than three decades, I led high-impact, global initiatives that reimagined Nike’s approach to design, research, and innovation across a portfolio of iconic apparel and footwear brands. My expertise lies in synthesizing research and data into insights and strategies that illuminate the connection between design, culture, sport and consumer trends. I’ve led high-visibility research initiatives that have helped build a deeper, more strategic understanding of consumer and athlete behaviors in commerce-driven, creative environments. I am skilled at converting research insight into compelling narratives and media that drives creative teams to action. SPECIALTIES: Creative & Design Strategy • Culture & Trend Forecasting • Design Thinking • Concept Ideation • Athlete Performance & Insight • Qualitative Research & Analysis • Brand & Product Innovation • Media, Story & Content Strategy • Human-Centric Problem Solving • Health Narrative Development • Team Building & Leadership
Experience
Creative Design & Culture Strategist
Jan 2010 — Present · Portland, OR, US
Partner as a creative advisor in building best-in-class design practices, insights, and product innovations, working with leaders at brands across industries (apparel, footwear, auto, sports, medical, education, non-profit). Provide creative teams with analysis and insight around cultural research, consumer trends, and product / service design.
Education
Fashion Institute of Technology
AAS
University of Puget Sound
BFA, Studio Art, Sociology, Art History
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