Brigette Brie R.
Senior Campaign Producer, Brand Strategy @Sony Interactive Entertainment
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WORK HISTORY
Senior Campaign Producer, Brand Strategy @Sony Interactive Entertainment
Spearhead end-to-end campaign production for PlayStation’s high-profile narrative-driven titles, transforming marketing briefs into dynamic creative strategies that captivate a 116M+ global digital audience. Direct the full visual and storytelling workflow across trailers, in-game assets, and social content, and oversee a hybrid 20-member team of editors, designers, motion artists, and creative directors. Pioneered PlayStation’s first “Storylines” narrative mode for MLB The Show 23-24, celebrating Black baseball icons in partnership with the Negro Leagues Baseball Museum while defining a new production workflow from inception to deployment. Delivered 135 original docu-episodes across two seasons and negotiated 500+ NIL and archival rights spanning MLB, athlete estates, and third-party libraries. Directed a 20-person cross-functional team to streamline editorial-design operations, cutting lag time by 33% and expanding production capacity with optimized resourcing.
EDUCATION
California State Polytechnic University-Pomona
Bachelor's Degree, Business, Management, Marketing, and Related Support Services
ABOUT BRIGETTE BRIE R.
I am a Brand Marketing Manager who builds culturally resonant, high-impact campaigns for world-class brands, by driving innovative brand campaigns, content development, and digital storytelling. My extensive experience leading high-profile launches across PlayStation, Disney, NBCUniversal, and Viacom has consistently elevated brand identity and audience engagement.What I do is translate strategic briefs into visually compelling, narrative-driven campaigns, and leverage my expertise in project management and cross-functional leadership to create impactful marketing strategies that resonate with diverse audiences. My proficiency in managing multimillion-dollar budgets positions me to guide teams through the complexities of production while ensuring alignment with overarching business KEY IMPACTS Campaign Leadership: Spearheaded PlayStation’s narrative-driven campaigns, generating over 4.2M Twitter views and setting benchmarks for culturally rich storytelling. Budget Management: Oversaw $1.5M in marketing assets, optimizing resource allocation and achieving campaign goals under tight deadlines. Strategic Partnerships: Cultivated cross-studio synergy, delivering award-winning campaigns that enhanced brand visibility and audience EXPERTISE Brand Narrative Development: Crafting compelling stories that captivate audiences and strengthen brand identity. Integrated Marketing Campaigns: Designing and executing cohesive campaigns that unify messaging across multiple platforms. Cross-Functional Leadership: Leading diverse teams to drive project success and enhance operational CORE COMPETENCIES Content & Brand Marketing Audience Engagement Strategies Project Management & Campaign Architecture Digital & Social Media Strategy Influencer Marketing & PartnershipsLet’s connect! I welcome inquiries and opportunities to collaborate in shaping extraordinary brand experiences and driving marketing success. Reach out to me directly at b••••••••@gmail.com.
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