Brie Erwin
Senior Designer @Vera Bradley
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WORK HISTORY
Senior Designer @Vera Bradley
Led strategic redesign initiative (\"New Day\") delivering 35% increase in new customer acquisition. Managed team of designers, overseeing end-to-end development from concept to production. Collaborated directly with C-suite and Creative Director to revolutionize brand aesthetics. Established streamlined communication standards and brand codes between design, manufacturing, and executive teams. For project \"New Day\", went to Asia for a month to design brand\'s new product (231 SKUs), build supplier relationships and ensure new brand quality standards. Led product styling for website, marketing campaigns and social media to ensure consumer understood functionality and creative thought process. Served as primary liaison between design and executive leadership for strategic innovation in material, silhouette, hardware and novelty including presenting seasonal collections to cross-functional teams and C-suite.
EDUCATION
University of Cincinnati
Design, Fashion Design
ABOUT BRIE ERWIN
Experienced handbag and accessories designer with a strong background in SLGs, travel…
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