Bridget Wright

About Bridget Wright

I help organizations navigate the complexity of Medicare and commercial health insurance marketing compliance without the cost or disruption of hiring a full-time, in-house compliance leader.As an embedded marketing compliance leader, I partner directly with TPMOs, health insurance organizations, brokerages, agencies, call centers, and marketing publishers, to oversee compliance across Medicare Advantage, Part D, ACA, and commercial health insurance markets. I integrate into day-to-day operations to interpret CMS, HHS, and carrier guidance; manage marketing and data privacy risk; and ensure organizations remain audit-ready through enrollment periods, carrier reviews, and regulatory oversight.My work extends well beyond reviewing advertisements. I help organizations build and operationalize compliant marketing ecosystems, from scalable review workflows, SMID governance, and vendor oversight to agent accountability, documentation standards, and HIPAA-conscious marketing practices. In a highly regulated environment, compliant marketing is not optional; it is essential to protecting member data, maintaining trust, and sustaining growth.With more than 12 years of experience across Medicare and commercial health insurance marketing compliance, sales, and training, I’ve supported organizations with regulatory updates, HPMS submissions, marketing reviews, call center compliance, and SOP and training development. I partner closely with executive and operational leaders to translate complex regulatory requirements into clear, practical guidance teams can execute confidently, without slowing business operations.If your organization is expanding distribution, onboarding new carriers or vendors, or preparing for AEP, OEP, or heightened regulatory scrutiny, embedded compliance leadership can help identify and mitigate risks before it becomes an issue.

Experience

1. Director of Insurance Marketing Compliance

   Keybroky Solutions, Llc

   Jan 2020 — Present · US

   Direct the design and implementation of CMS, HHS, and carrier-compliant marketing review workflows across Medicare and private health insurance lines, reducing approval timelines by up to 30% while maintaining continuous audit readiness.• Provide executive oversight for the review and remediation of hundreds of Medicare Advantage, Part D, and ACA/commercial marketing materials, ensuring full compliance with CMS, HHS, state DOI, and carrier-specific requirements.• Build scalable SMID governance and documentation frameworks, improving material traceability, strengthening audit defensibility, and reducing compliance errors and rework.• Serve as a strategic compliance partner to TPMOs, brokers, agencies, and carrier compliance teams, translating regulatory updates into operational guidance and streamlining submission processes to reduce escalations and delays.• Lead enterprise compliance process improvements which increased marketing accuracy, operational clarity, and regulatory confidence, enabling compliant growth and improved speed-to-market.

Education

• Western Governors University

  Bachelor of Business Administration - BBA, Business Administration and Management, General

• Auburn University at Montgomery

  2 years - Accounting

Skills

• Adobe Creative Suite
• Confluence
• Technical Documentation
• Social Networking
• Social Media Marketing
• Writing
• Copy Editing
• Indesign
• Passive Income
• Social Media
• Microsoft Excel
• Social Media Blogging
• Mac Os
• Basecamp
• Content Marketing
• Freelance Writing
• Robohelp
• Publishing
• SEO Copywriting
• Content Strategy
• Content Management
• Macbook Pro
• Adobe Illustrator
• Web Content Writing
• Non-Profit Marketing
• Requirements Gathering
• Microsoft Powerpoint
• Wordpress
• Copywriting
• Content Development
• Non-Profits Organizations
• Blog Marketing
• Business Analysis
• Content Writing
• Adobe Indesign
• Blogging
• Web Content Management
• Visio
• Newsletters
• Research