Bridgette Salley

About Bridgette Salley

Does email marketing still work?The short answer is yes.Here\'s the long answer:Email, SMS, and even direct mail are integral parts of the customer lifecycle and customer retention.It\'s one of the only ways to:Capture traffic for retargeting without spending money on retargeting adsEncourage window shoppers to make their first purchaseBuild a retention machine that keeps customers returning and turns them into loyal fans.Most e-commerce brands are not paying enough attention to their lifecycle marketing program and are missing hundreds of thousands of dollars in revenue. This is where I come in. Through email and SMS, I help unique DTC businesses profitably grow revenue, increase retention, and improve lifetime value. Some examples include:• Increasing revenue from email by over 200%, taking one brand from ~$300k/month to <$1MM/month in attributed email sales in less than eight months.• Migrated a brand from MailChimp to Klaviyo and increased revenue by 37% through advanced retention marketing strategies.• Taken a brand from 10-20 sales per month to over 200 sales per month with email.I\'m bullish on all things email, SMS, and retention and am always looking to connect with ecom brand owners and other marketers. I\'m also looking for a next role as a Senior Lifecycle Marketing Manager, Retention Marketing Manager, or maybe something else. If you have a role in mind, I\'d love to chat.

Experience

1. Advisor

   Octane Ai

   Oct 2022 — Present

Education

• Mesa Community College

  Associate's degree, Psychology

  2010 — 2012

• Arizona State University

  Bachelor of Arts (BA), Communication, Psychology

  2012 — 2014

Skills

• Customer Satisfaction
• Marketing
• Time Management
• Product Marketing
• Product Development
• Leadership
• Crm
• Contract Negotiation
• Sales
• Microsoft Office
• Microsoft Excel
• Microsoft Word
• Competitive Analysis
• Data Entry
• Powerpoint
• Logistics
• Inventory Management
• Outlook
• Teamwork
• Social Networking
• Social Media
• Security
• Pricing
• Shipping
• Product Launch
• Social Media Marketing
• Customer Service
• Data Analysis
• Market Research
• Facebook Marketing
• Content Marketing
• Blogging