Bridgette Hardy
Senior Level Brand Manager
- Role
- Senior Social Media Manager at American Heart Association
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Bridgette Hardy
High-performance senior-level brand manager/marketer with experience managing strategic…
Experience
Senior Social Media Manager
Oct 2023 — Present
Develop and implement social media strategies, creating and managing engaging content, engaging with followers, analyzing performance metrics, and collaborating cross-functionally with other teams to achieve business goals- Manage and own professional (HCP) and consumer social media for 10 internal businesses units at the association- Create, develop, and implement organic and paid data-driven social media strategies to meet engagement KPIs, sponsor-driven initiatives, and business KPIs- Stay up to date as the platform expert to ensure up to date knowledge on key social platforms.YoY KPIs:28% increase in engagement19% increase in reach25% increase in engagement rate71% increase in link clicks
Education
University of Oklahoma
Journalism
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