Bridgette Bastien
Director of Strategic Marketing @Blue Cross Blue Shield of Massachusetts
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WORK HISTORY
Director of Strategic Marketing @Blue Cross Blue Shield of Massachusetts
Quincy, MA, US
Marketing, Communications, Strategy, and Team Development • Responsible for core positioning, key messaging, and go to integrated market strategies for Pharmacy, Health and Medical Management, and Specialty Benefits product offerings which address the needs of ~2.8M members. • Leads a highly effective team that develops and executes marketing campaigns, maintains over 350+ assets annually, and leverages omni-channel strategy to drive business results including new membership, retention, revenue, and best in class consumer experience. • Ongoing collaboration with IT and Digital Marketing teams to create and maintain relevant content on BCBSMA website (~1M authenticated members) which generates thought leadership and awareness across multiple products and services. • Support enterprise sales team and cross-functional business partners to ensure B2B and B2C market differentiation and corporate goals are met within budget and timeline.
EDUCATION
Pomona College
BA, Chemistry
The Wharton School
MBA, Strategy & Marketing
SKILLS
ABOUT BRIDGETTE BASTIEN
As a strategic, innovative, and client-focused leader with success in delivering strong results for world-class companies, I excel in helping organizations drive profitability, strengthen their market positioning, innovate products, and provide optimal consumer experience.My professional career has entailed strategy, product development, marketing and communications, market research, project management, pharmaceutical research, and portfolio management. I am adept at leading cross-functional teams, developing and launching innovative products, as well as creating marketing strategies to drive critical business initiatives. I have a successful track record of mentoring talent and developing highly effective teams.PROFESSIONAL SPECIALTIES:C-Level Presentations & CommunicationProduct Innovation & ManagementRevenue & Profit EnhancementCustomer Relationship ManagementCompetitive Analysis & Product PositioningDevelop & Execute Marketing StrategiesStrategic Partnerships & Vendor ManagementPortfolio & Project ManagementBuild Highly Effective Teams & Develop Top Talent
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