Bridget McLaughlin

About Bridget McLaughlin

As a Community Manager at BTC Revolutions, I help clients build communities and ignite movements around their brands or causes. With over six years of experience in digital marketing, writing, and photography, I have the skills and creativity to produce engaging and impactful content for various social media platforms, such as TikTok, Instagram, and Facebook.I am passionate about connecting with people and telling stories that resonate with their values and interests. I have worked with organizations of all types and sizes, from surgical practices to universities to hospitality brands, and I have contributed to their online presence, visibility, and reputation. I am always eager to learn new trends and tools, and to collaborate with other professionals who share my vision and enthusiasm. My goal is to empower clients to create passionate fans who fall madly in love with their brand or cause. If you are looking for a versatile, autonomous, and ambitious Community Manager, please reach out to me.

Experience

1. Community Manager

   Be The Change Revolutions

   Jan 2023 — Present

   Crafted Dynamic Social Media Strategies: Collaborated with Account Coordinators to develop and execute comprehensive social media strategies, encompassing social listening, audience growth, content calendar management, and optimizing campaign performance across platforms like LinkedIn, Instagram, Facebook, Twitter, and YouTube.Led High-Impact Account Management: Managed day-to-day social media activities, including the conceptualization, publishing, and tracking of both organic and paid content. Successfully oversaw social media for high-profile brands such as the American Academy of Family Physicians, Women\'s Foodservice Forum, Motel 6, Cinnabon, Auntie Anne\'s, Carvel, and Jamba.Creative Design & Copywriting: Produced compelling graphics and copy, contributing to visually engaging and persuasive content that resonated with target audiences, enhancing brand presence and engagement.Engaged with Influencers and Communities: Actively sourced and engaged with influencers and communities through social listening and proactive outreach, fostering strong connections and amplifying brand visibility.Strategic Collaboration Across Teams: Partnered with content, digital campaign management, customer advocacy, and communications teams to craft strategic, data-driven approaches that yielded meaningful results across campaigns.Delivered Comprehensive Reporting: Curated and delivered detailed monthly, quarterly, and annual reports to Account Coordinators, tracking KPIs across accounts. Leveraged tools like Facebook Ads Manager, Sprout, Twitter Analytics, Brandwatch, Instagram Insights, and more to ensure data-driven decision-making.Supported Non-Profit Campaigns: Conducted in-depth social media research to support various non-profit campaigns, contributing to the success of mission-driven initiatives.

Education

• Kent State University

  Bachelor of Arts (BA), Public Relations, Advertising, and Applied Communication

  2010 — 2013

• Canton Central Catholic High School

  High School Diploma, College Preperatory

  2005 — 2009

• The Ohio State University

  Bachelor of Fine Arts, Photography

  2019 — 2021

Skills

• Modeling
• Management
• Technical Writing
• Impromptu Speaking
• Profitable Growth
• Advertising
• Merchandising
• Social Networking
• Social Media Measurement
• Customer Focus
• Logo Design
• Operations Management
• Visual Merchandising
• Radio Promotions
• Health and Risk Communications
• Extemporaneous Speaking
• Photoshop
• Photography
• Public Speaking
• Technical Communication
• Coaching
• Social Media Marketing
• Leadership
• Social Media
• Graphic Design
• Engaging Public Speaker
• Health Communication
• Video Editing
• Speech Writing
• Blogging
• Loss Management
• Research
• Media Relations
• Videography
• Radio Broadcasting
• Mobile Photography
• Retail
• Adobe Photoshop
• Broadcast Journalism
• Loss Prevention