Bridget McCarville

About Bridget McCarville

I am one of the few people that actually enjoy change. Throughout my career I\'ve been a catalyst for change, looking for the latest industry trends, technologies, and communication techniques in order to connect the dots as the coordinates of the marketing game keep shifting. I\'ve been entrusted by some of the strongest brands in the world to generate demand and increase the perceived value of their product. As the times changed and the traditional broadcast advertising construct gave way to the streaming wars, I was able to help those same brands pivot into the world of digital marketing and social media, influencer marketing and product placement. The common thread of my expertise is in overseeing high-profile, complex and high-risk programs that connect brands into our culture, our community and our conversation. Along the way I lead and mentor teams to develop the operations and processes necessary to achieve flawless execution. Areas of Expertise: Strategic Planning / Concept Development / Branding / Research / Advertising / Public Relations / Promotions / Media Strategy / Digital, Mobile, Social Media Messaging & Analytics / Corporate Social Responsibility / Non-Profit Organizations / Interpersonal Communication / Collateral Materials Development / Customer Engagement / Performance Based Marketing / Remote Team Management / Agency Management

Experience

1. Digital Account Manager

   MRM

   Aug 2021 — Present · Detroit, MI, US

   Manage digital marketing projects that use personalized, 1st party data in order to drive greater engagement and value for the GM Credit Card\'s most valuable and loyal customers.

Education

• Michigan State University

  Master of Arts - MA, Advertising

• MIT Sloan School of Management

  Digital Marketing Analytics

  2020 — 2020

• University of Michigan

  Bachelor's Degree, Business/Corporate Communications