Bridget Kendrick

WORK HISTORY

EDUCATION

SKILLS

ABOUT BRIDGET KENDRICK

Strategic Vision and Thought Leadership I thrive on exploring the new and the undiscovered, and relish the opportunity to innovate and try the untested. Widely regarded for my industry expertise, I bring extensive experience driving double-digit growth, profitability and sustainability across private, public and not-for-profit organisations operating both nationally and globally. Particular areas of strength include directing transformational programmes that support the reinvention and modernisation of brands, to bring them into tune with current thinking and priorities. I was pleased, for example, to have been able to create a brand vision to move the plastics industry focus to sustainability, and corporate energy portfolio to renewables. Digital Transformation I transform corporate positioning by applying insight from analytical tools to account and sector strategies and predict products, competitor threats. This allows me to determine a digital-first, customer-centric value proposition across entire business, brand, digital and content teams. My work with ICIS at RELX, for example, has embedded a digital-first, customer-centric value proposition, and supported both year-on-year revenue growth, as well as converting one-off sales to repeat business. My Unique Value Proposition My unique blend of expertise enables me to bring a fresh, authentic voice to the boardroom and executive team. I apply a collaborative and trust-based approach to leadership and people management, promoting a culture of supported autonomy to enable others to realise their potential. Above all, I maintain an ethical stance, and place integrity and positive pragmatism front and centre of all corporate and client-facing activity. What people say about me:\'When it comes to marketing there are lots of people who talk a good game, but Bridget is somebody who can walk the talk. Bridget is a passionate marketing practioner and is funny, approachable and knowledgeable\'\'Bridget\'s vitality brings an enthusiasm to her work which is truly infectious. Not only has she re-organised her team towards an enhanced, pro-active, customer focus but has always kept customers at the very top of the list in any discussions with stakeholders\'.Please do connect with me to find out more about CRU and my expertise.