Bridget Hughes

About Bridget Hughes

With more than 10 years of experience in marketing data analysis and program management, Bridget is a seasoned consultant with top tech industry clients. She supports strategic decision making by simplifying complex issues and translating marketing data into high-quality outcomes for clients across various industries and domains. Bridget is skilled in integrating multiple data sources into a cohesive narrative, optimizing business processes, and defining technical requirements for a wide array of projects. She collaborates effectively with cross-functional teams, stakeholders, and vendors to deliver solutions that meet business needs and objectives. She has successfully managed and launched solutions that help drive customer success and adapt to evolving business goals. She is proficient in using modern marketing content and analytics tools and is adept at quickly onboarding new tools or implementations.

Experience

1. Sr Consultant

   Bridge Partners

   Mar 2021 — Present

   Business & Program Management SupportClient: Cloud Supply Chain Sustainability - Microsoft AzureOverhauled reporting for cloud supply chain sustainability, showing progress toward goals & optimization opportunities for Reuse & Recycling of data center hardware • Streamlined PowerBI reports monitoring end-of-life process for servers, elevating insights in material Reuse & Recycling• Interviewed 15 stakeholders & business users prior to design phase & elicited continuous feedback through development process• Developed & documented templates compliant to brand guidelines & accessibility standardsClient: Data & AI Service Line - Microsoft Industry SolutionsFacilitated landing & readiness for Intelligence Driven Organization framework to more than 1,800 field sales, solution architects, & digital advisors• Drove transparent reporting to show 6-figure revenue impact of framework integration in pre-sales• Managed 2 data model rebuilds, redesigned client-facing PowerBI reports for readability & integration with leadership reporting• Brought self-serve Service Desk to completion; leveraged for SME badge distribution, saving 8+ hours manual delivery effortClient: M365 Modern Work Partner Development Marketing Support content creation, BOM, & vendor workstreams for annual, 10K+ attendee event Inspire, fka Worldwide Partner Conf• Managed end-to-end global partner interviews & video production for hybrid event• Delivered keynote script & tick-tock, branded assets for production Client: Surface CommercialEnable Surface field sales to focus on high impact leads scored by marketing effectiveness & content engagement for Enterprise, SMC• Reported to senior leadership, ROB for $1.5B business • Expanded reporting to SMC segment, doubling insight into marketing effectiveness

Education

• Penn State University

  BA, Advertising and Public Relations