Bridget Gilligan

Marketing Automation Specialist Salesforce Administrator @AdCellerant

I am responsible for executing data-driven initiatives to maximize the efficiency of marketing efforts for current and existing partners.• Manage company-wide communication efforts using Pardot• Craft engaging landing pages for lead-generation efforts• Oversee updates and additions to nurture streams• Create HTML for new email assets in Pardot using Figma• Engineer automation workflows within Pardot• Provide strategic insight into the effectiveness of multiple automation efforts• Create and update custom reports and dashboards in Salesforce• Administer user access, configure custom features, and conduct data audits• Streamline Salesforce processes for enhanced operational efficiency