Bridget Svenson
Global Consumer Insights & Market Research | Qual & Quant End to End Research | Brand & Product Insights
- Role
- Senior Manager Consumer Insights at MegaFood
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Bridget Svenson
Senior Consumer Insights Professional | 13+ years of experience• Experienced in DIY, low budget research environment and large budget, vendor management environments• Significant experience in end-to-end quantitative research focusing on brand and product insights (brand health trackers, MaxDiff, segmentation, concept testing, copy/advertising testing, message testing, offer testing, etc)• RIVA Trained Qualitative Moderator with 400+ focus groups, IDIs and interviews moderated• Proficient in DIY tools like Qualtrics, AYTM, Zappi, dscout, voxpopme• Experienced in reporting results to senior leadership and partnering with teams like product development, brand, integrated marketing, advertising / creative, growth / UA, etc• Strong network of insights professionals and vendors
Experience
Senior Manager Consumer Insights
Nov 2025 — Present
Education
University of Georgia - Terry College of Business
Bachelors of Business Administration, Finance, Marketing
Skills
- Qualtrics
- Market Research
- Powerpoint
- Management
- Microsoft Excel
- Microsoft Word
- Analysis
- Excel
- Word
- Moderating
- Qualitative Research
- Quantitative Research
- Marketing
- Advertising Insights
- Social Media Measurement
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