Bridget Soldan

WORK HISTORY

EDUCATION

SKILLS

ABOUT BRIDGET SOLDAN

As a design strategist, researcher, and service designer with 19 years of experience, I help organizations navigate complexity and drive meaningful change. My work spans the federal, healthcare, and commercial sectors, where I apply systems thinking, trauma-informed design, and change management to embed human-centered practices in high-stakes environments.For the past 7 years, I’ve led design research and service design initiatives, helping federal clients build customer experience practices that bring decision-makers closer to those they serve.Recent projects include collaborating with federal agencies to transform civil rights investigations and redesign emergency-care services at a national scale, as well as partnering with Booz Allen’s leadership to launch COVID-19 employee sentiment analysis and advance firm-wide belonging initiatives.How I work: I bring clarity to complexity by engaging diverse stakeholders, uncovering deep insights, and translating them into empathetic, actionable solutions. I care deeply about the human experience, whether for customers, clients, or project teams and I embed a people-first mindset into every aspect of my work. My goal is to inform data-driven decision-making through actionable insights, cost-benefit analysis, and strategic roadmaps.Core Competencies: strategic planning, project management, design research, service design, clients, customer experience measurement, sentiment analysis, strategic foresight, change management, agile practices, workshop facilitation, executive briefings, visual communication, journey mapping, blueprinting, systems thinking, trauma-informed practices, mentorship, team building, synthesis and insight generation (connecting the dots across quantitative and qualitative data)