Bridget Obrien

About Bridget Obrien

Bridget O’Brien is the Chief Marketing Officer of the Tri-Harbor Financial Group, a branch of Northwestern Mutual servicing NYC, Greater Boston, and Rhode Island. With more than 20 years’ experience in marketing (12 of those in health care marketing), Bridget specializes in digital and traditional marketing campaigns, internal and external communications, online reputation building, and video content production. She has extensive knowledge in the areas of press relations, social media, web management, and B-to-B outreach. Currently, she leads the Marketing Engagement Program, which supports 20 top financial advisors in the firm by creating tailored marketing and client outreach strategies. She is passionate about tracking engagement and ROI at every touchpoint to better enable campaign optimization and prove success to key stakeholders.SKILLS AND PROFICIENCIESMarketing • B2C • B2B • Advertising • Copywriting • Editing/Proofreading • Web • Online Reputation Management • Search Engine Optimization (SEO) • Social Media • Business Development • Brand Licensing • Donor Management • Organizing Groups • Team Leadership

Experience

1. Chief Marketing Officer

   Tri-Harbor Financial Group

   Nov 2022 — Present

Education

• Marist University

  Bachelor's Degree, Communications / Creative Advertising

• Harvard Business School Online

  Credential of Readiness (CORe) Business Certification

Skills

• Non-Profits
• Management
• Marketing
• Social Media Marketing
• Healthcare
• Web Editing
• Public Relations
• Advertising
• Marketing Communications
• Strategy
• Editing
• Copywriting
• Journalism
• Conferences
• Brand Management
• Fundraising
• Marketing Strategy
• Nonprofits
• Nonprofit Organizations
• Social Media
• Event Management
• Public Health
• Donor Management