Bridget Murphy

About Bridget Murphy

I\'m a data-driven marketer, so here\'s my resume by the numbers: » 8+ years of performance marketing experience, specializing in paid acquisition and analytics » $200+ million spent on advertising campaigns, with a focus on direct response and ROI » Over 100 unique, strategic, and honest conversations with founders, CEOs, VCs and hiring managers about performance marketing strategy and team resourcing, across almost all industries and growth stages » 200+ hours spent interviewing growth marketers across all seniority levels and areas of expertise (including paid social, paid search, SEO, CRO, lifecycle/email, SMS, TV, affiliate, organic social, content, and analytics)

Experience

1. Senior Marketing Manager

   Right Side Up

   Dec 2022 — Present · Los Angeles, CA, US

   Own strategy and execution for all paid media (demand gen) efforts, including paid social, paid search, budget allocation, audience targeting, creative, and landing pages. Own strategy and execution for lifecycle efforts for customer nurture and retention. Own, track, and measure channel performance against goals and KPIs and share results across leadership, marketing, and sales teams. About RSU: Right Side Up is a collective of premium marketing talent — with all the marketing chops, and none of the agency fluff. Simply put, we\'re the marketing team we would have hired when we were in-house. Strategic. Creative. Data-Driven. With poachable talent & total transparency. Clients include Stitch Fix, Google, Fitbit, Yelp, Calm, Doordash, Wealthfront, Sephora, Zenefits, Instacart, Masterclass, Uber and others.

Education

• University of Washington

  Bachelor of Arts (B.A.), Political Economy

• Corona Del Mar High School

  High School Diploma