Bridget McKnight

Former educator turned EdTech marketer | Turning classroom insights into impactful product strategies at Nearpod and Renaissance Learning

Role
Product Marketing Manager at Nearpod
Location
Lexington, KY, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Bridget McKnight

In this new working environment, it is nearly impossible to set up high-quality Zoom and/or face-to-face appointments with your ideal client. Right? Old school methods prospecting methods don’t work at all. Things like- Cold Calling / Cold Emails - Relying on Referrals - Networking Events - Door Knocking - Building Complex Sales Funnels and Websites - Facebook and Google Ads, etc. I remember spending hours per day sending cold emails, making cold calls, and creating content to get a few appointments on my calendar - it drained me and took away all my time. Here\'s the new reality: It doesn’t have to be that way. At MaxDRIVE Marketing, our Perfect Prospect program consistently brings in high-quality appointments every single month for our clients. As a marketer, it all changed for me when I learned the Secret to effectively tapping into the power of LinkedIn™, probably the most powerful new business tool available today.IF you know how to effectively use it. And my team and I KNOW how to use it in a BIG way! LinkedIn™ has thousands of leads and potential clients for your business so let me introduce you to our Perfect Prospect℠ system: With our system, we can Target, Find, Connect and Warm-up prospects for you using our white-glove, personal-messaging system. Unlike some other systems, we do not use any Bots or any other impersonal Artificial Intelligence. While building up your LinkedIn™ database of Connections, our team of marketing & communication experts begin to build a business relationship for you through personalized, one-on-one LinkedIn messaging. This live human interaction builds trust that leads to a warmed-up relationship and many high-quality appointments with your Perfect Prospect℠. Once these warm prospects are ready to talk to someone on the phone call, we pass the lead to you. You or your salesperson simply schedules the call, closes the deal, and grows your business. We want to share our Perfect Prospect℠ New Business Development Solution with you if: o You want a program that generates high-quality appointments o You are ready to take on new clients and increase revenue o You can spend your time closing deals and growing your business Let\'s Chat! Bridget

Experience

  1. Product Marketing Manager

    Nearpod

    May 2022 — Present

    As a former teacher turned product marketer, I help bring Nearpod’s instructional tools to life in ways that support real classrooms. I lead strategy, positioning, and go-to-market efforts—connecting product innovation with what educators need most. Grounded in my teaching experience, I focus on making sure everything we build feels practical, impactful, and easy to use- Own go-to-market strategy and product positioning for new feature releases and enhancements- Translate product capabilities into clear, compelling messaging for educators and decision makers- Create sales enablement tools and internal resources that support adoption and retention- Collaborate across Product, Sales, Customer Success, and Marketing teams to ensure alignment- Bring a classroom-first perspective to every launch, strategy, and story we tell

Education

  • Eastern Kentucky University

    Bachelor of Education (B.Ed.), Elementary Education and Teaching

    2005 — 2009

Skills

  • Classroom
  • Edtech Consulting
  • Cross-Platform Development
  • Educational Consulting
  • Literacy
  • Public Speaking
  • Elementary Education
  • Digital Technology
  • Employer Branding
  • Professional Development Seminars
  • Team Building
  • Learning Management Systems
  • Sales
  • Training
  • Rti
  • Instructional Technology
  • Educational Leadership
  • Team Leadership
  • 1 to 1 Technology Implementation
  • Differentiated Instruction
  • Customer Service
  • Educational Technology
  • Technology Integration
  • Byod
  • Ipads
  • Educational Management
  • Google Apps
  • Google Integration Services
  • Microsoft Excel

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Bridget McKnight — Product Marketing Manager at Nearpod in Lexington, KY, US | Unifers