Bridget Linebarger

About Bridget Linebarger

I spent nearly 20 years inside MedTech and regulated healthcare commercial environments — learning how medical products actually earn adoption from HCPs, patients, and health systems.My career was built at Convatec, a $2B+ global MedTech company, where I progressed from project coordination to global associate director level across brand strategy, consumer marketing, patient engagement, and HCP education and marketing. I led the global brand launch strategy and integrated campaign for Esteem Body™ — one of the organization\'s most successful launches in recent years. I was part of the founding team that built the me+ patient engagement platform from zero to 450K+ U.S. members, establishing the enrollment infrastructure, lifecycle education, and loyalty frameworks that made it a core driver of patient retention and commercial enablement. I led global brand planning across HCP and consumer segments, drove a patient acquisition campaign that exceeded stretch targets by 181%, repositioned an accessory portfolio through behavior-driven messaging that delivered double-digit revenue growth, and launched an industry-first telehealth platform two quarters ahead of schedule.Throughout, I worked at the intersection of clinical credibility and commercial impact — translating evidence and upstream positioning into messaging, campaigns, and execution that actually performed in the field. I know how to navigate MLR compliance without losing the message, build GTM architecture that earns adoption rather than just awareness, and align cross-functional teams around a narrative that moves audiences from awareness to action.I recently founded SpringBridge, a commercial strategy consultancy for MedTech and healthcare founders, and have taken on advisory board roles and fractional engagements. I am also open to full time senior marketing leadership roles where I can bring this depth of experience to a team building something worth adopting.MBA, Marketing — La Salle UniversityBS, Business Administration — University of Delaware

Experience

1. Founder

   Springbridge

   Jan 2026 — Present · Lawrence, NJ, US

   SpringBridge is a boutique commercial strategy consultancy built for founders and small businesses. Positioning, messaging and go-to-market strategy delivered fast.

Education

• La Salle University

  Master of Business Administration (MBA)

• University of Delaware

  Bachelor of Science (B.S.)

Skills

• Cross-Functional Team Leadership
• Medical Devices
• Quality System
• Process Improvement
• Healthcare
• Marketing Automation
• Management
• Market Development
• Validation
• Fda
• Product Launch