Bridget Anderson
Marketing Manager @University of Nebraska Foundation
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WORK HISTORY
Marketing Manager @University of Nebraska Foundation
Lincoln, NE, US
Lead strategic marketing initiatives that support donor and philanthropic growth across the University of Nebraska system, translating institutional priorities into integrated, omnichannel campaigns. Partner with leadership and cross-functional teams to bring strategies to life through content, campaigns, and data-informed decision making- Develop strategic marketing plans and campaign briefs for priority initiatives, ensuring clear objectives, audience alignment, messaging strategy, and defined deliverables across teams- Collaborate with internal stakeholders to translate organizational goals into measurable marketing strategies, aligning messaging, channels, and execution plans to drive donor engagement and fundraising outcomes- Spearhead cross-functional collaboration to plan and execute omnichannel marketing campaigns across email, web, organic and paid social, alumni publications, and direct mail- Translate complex financial and legacy planning concepts into clear, donor-centric content across blog articles, email campaigns, and print materials to support planned giving education and awareness- Analyze campaign performance and audience engagement data to refine messaging, optimize content, and improve campaign effectiveness, contributing to a 64% year-over-year increase in qualified leads for a priority initiative- Build strong, service-oriented partnerships with unit leaders across the organization, advising on marketing opportunities and ensuring alignment between institutional priorities and campaign execution- Support marketing initiatives reaching alumni, donors, and supporters across the University of Nebraska system, helping connect donor passions with university programs that change and save lives.
EDUCATION
University of Nebraska-Lincoln
Bachelor’s Degree, Advertising and Public Relations
Seward High School
High School Diploma
ABOUT BRIDGET ANDERSON
I’m a marketing professional who believes great marketing starts with empathy and succeeds through curiosity, innovation, and collaboration.I’ve spent my career partnering with teams to plan and execute omnichannel campaigns that connect the right message with the right audience. My work blends big-picture thinking with detail-oriented execution.Colleagues know me as organized, dependable, and someone who keeps projects moving. I care deeply about understanding people and take pride in doing the work well. What motivates me most is helping people—empowering teammates, creating meaningful audience experiences, and delivering work that makes a difference.A few things about me: Usually training for my next half marathon My music taste is extremely eclectic I’ll happily disappear into a good book for hoursIf you’re looking for someone who combines big-picture thinking with thoughtful execution, let’s connect!Specialties: Strategic Marketing, Content Marketing, Lifecycle Marketing, and Marketing Execution.
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