Bridget F. Shea

WORK HISTORY

EDUCATION

ABOUT BRIDGET F. SHEA

I build pipeline by figuring out what actually makes people care, then turning that into messaging, campaigns, and outbound that convert.My background is in demand generation and business development, where I’ve owned everything from prospecting strategy to campaign and outbound experiment execution. Along the way, I’ve developed a strong focus on messaging, positioning, and (GTM) go to market strategy - not just running plays, but understanding why they work.My experience spans healthcare, retail, higher education, and BFSI, where I tailor messaging and GTM approach to different buyer personas, priorities, and market dynamics.I’ve led (ABM) account based marketing initiatives, building and executing targeted campaigns and hypothesis driven experiments across named accounts and buying groups. This has included owning end to end webinar execution; from concept and messaging to scripting, content development, landing pages, and live delivery - aligned to specific accounts and use cases.I’ve also led structured outbound and GTM experiments, refining ICPs and messaging to improve conversion and pipeline quality. I’ve presented performance insights and campaign results to senior stakeholders, translating data into actionable GTM decisions.I’ve primarily worked in startup and early stage environments, where I’ve operated across sales and marketing and taken ownership of GTM initiatives end to end.Through my Product Marketing certification with the Product Marketing Alliance, I’ve deepened my skills in research, positioning, and GTM strategy.I’m looking to step into a role across Product Marketing, Growth, or GTM Strategy where I can own messaging, contribute to launches, and help translate product value into something the market actually responds to.